Offline Marketing Event & Communication
Communicated and relationship maintained between event vendor and the company to increase brand awareness.
與媒體商Meet Taipei創意小聚 接洽參加活動曝光的內容, 執行且 參與現場活動, 並且在線下活動中主動與其他廠商維護良好關係， 積極尋找未來可以曝光的機會。
Online Marketing Event Strategy
Phase One.
Create event landing page and explore on social media to attract audience attention. To join the online event, audience will have to leave their personal information in order to get the direct live link.
製作活動Landing Page，提前在社交媒體曝光發送，為活動暖身製造話題，透過頁面了解活動內容，產生興趣進而透過留下個人基本資料來取得網路活動直播連結。
landing page diagram
Phase Two.
After collecting registers information, divided into new customer and exist customer two parts to deliver different message.
蒐集完顧客名單後，將名單分類成新客戶及既有客戶兩大類，在之後的行銷活動中分開做內容行銷。
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New Customers
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Exist Customers
Phase Three.
According to different category, make different email content to deliver message. For example, the email content for new customer can be introduce the company/brand/products to leave an impression; moreover, the content for exist customer can be the updated version of the products or the next upcoming event from the company.
根據不同的類別，製作不同的郵件內容來傳遞信息。例如，給新客戶的郵件內容可以介紹公司/品牌/產品，給人留下印象。此外，現有客戶的內容可以是產品的更新版本消息或公司即將舉行的下一次活動。
New Customers
Exist Customers
Phase Four.
By using YouTube live stream to start a live panel talk show on the date, record and make a list of customers who participate at the same time.
在指定日期當天以YouToube開始直播內容，同時間紀錄確實參與這次網路研討會的顧客名單。
Phase Five.
After the event, send a Google Forms to those who participate, collect their feed back for reference to help promote sales and increase brand awareness.
活動結束後，向參與人員發送google調查問卷，收集他們的反饋以供參考，以幫助促進銷售和提高品牌知名度。
